How Technology Is Changing The Real Estate Industry
Posted by Larry Tollen on
We become what we behold. We shape our tools and then our tools shape us. – Marshall McLuhan
The online community is changing the way that success is measured in the industry. Five, ten, and twenty years ago, the role of a real estate agent was considerably different than it is now. Back then, agents had to seek out information and catalogue it, so their successes were largely based on the amount of data they had at their disposal. Nowadays, it’s not so much about how much data you can curate, but how well you know the local market and the kind of service you provide. Whether the agents like it or not, good and bad experiences are broadcasted across online review platforms and social media, which can persuade or dissuade people from wanting to work…
911 Views, 0 Comments