If you are considering selling your home either to take advantage of the market or due to financial distress, saving money by not enlisting the assistance of a Realtor, might seem like a savings. However, attempting to do this on your own without the guidance and expertise of a licensed Realtor could cost you much more money than you stand to save. Let's explore the why advantages of partnering with a real estate agent and why using a licensed Realtor outweighs potential savings. Our expertise is crucial for your home sale.


Realtors have access to various marketing tools and platforms, including MLS listings, professional photography, virtual tours, and extensive professional networks. Their reach gives your home immediate exposure that would not be available to a first-time home seller. By leveraging these resources, real estate agents attract qualified buyers and maximize the exposure of your property. This exposure often results in a shorter time on the market, whereas a sale by an owner can witness a home linger.

Liability and Legal

The process of selling a home involves numerous disclosures and regulations that can be overwhelming for homeowners to manage on their own, with or without counsel. Even with legal counsel, without guidance from a realtor, homeowners may expose themselves to potential liability risks and legal complications. Real estate agents are well-versed in the contracts, disclosures, and regulations required during a sale, minimizing the risk of errors or omissions that could lead to legal disputes or delays. Additionally, they understand tactically what must and must not be disclosed and how local laws and regulations apply to your selling. Realtors have professional relationships with title companies and attorneys, who work in concert to ensure that your sale is smooth and legal and that you avoid any stumbling blocks along the way.


Negotiating a contract for the sale of your home is emotional. In our years in real estate, it is always mixed emotion in a sale. A Realtor is your intermediary that is ensuring your best interests and is an expert at navigating parties involved in a transaction and negotiation including the buyer, buyer agent, inspection company, and home appraiser. It might sound exciting at first, to hand negotiations, but when counteroffers, contingencies, and inspection reports start coming into play, it can get very confusing, quickly.

Pricing and Market Expertise

A reputable licensed Realtor will have expert-level knowledge of home pricing and your market. The more years of experience in a market, the better. Real estate is highly localized and realtors who have specialized in your neighborhood should have in-depth knowledge of the local real estate market, recent sales data, neighborhood trends, and current demand. Most people have access to comprehensive market data and but Realtors are trained with the analytical skills necessary to accurately assess the value of your home. If you overprice or underprice your home, you stand to lose money, time, and opportunity.

Understanding the 2023 Home Buyer

Realtors understand what current buyers are looking for, where they are looking, and what they value. According to the annual NAR Buyer/Seller Report most home buyers are looking in terms of great neighborhoods, 49%, 61% of buyers were couples, and 86% used a Realtor. Further, 46% of buyers started their search online. The current demographics in the Research Triangle Park are similar. We have many families moving with greater demand for multigenerational homes. As a boutique brokerage specializing in the Triangle area with a combined 50 years of experience, we know what buyers are looking for in this area.

While the idea of selling your home on your own may be tempting, the risk and complexities that accompany this decision, mount and multiply quickly. Through partnering with a licensed, local Realtor, you stand to gain support throughout the selling process, marketing exposure, reduced legal risk, expert negotiations, and pricing expertise. My NC Homes have over 50 years of combined experience in the Research Triangle Park. Contact us today to help you list your home for sale!

Posted by Larry Tollen on


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