If you are considering selling your home this summer and had the thought that you could save money by doing it yourself, think again. There are many points in a sale of a home that require deft negotiation and as with most things "experience counts" to ensure that your property, security, and finances; are protected. Lets go over the benefits of using a reputable, experienced local Realtor to sell your home smarter this summer.
Understanding Market Trends
Currently there is a lot of fluctuation in the market. Rising mortgage rates, increased home prices, and restricted inventory all affect your home price; selling potential and overall marketing strategy. The best Realtors are constantly watching trends, studying local markte data and know how to properly advise sellers as to the best course of action to both maximize their sale price while protecting their interests.
Marketing Your Home to the Right Buyers
Check out the listing agents marketing. Do they market digitally? Take a look at their website. Do they have a reputation and substantial client list? How are their referrals? Your Realtor and their reputation should precede them. The marketing of your home depends on it. In today's digital world, print advertising simply doesn't cut it and indicates that the agent is living in the past. Digital marketing across the internet with an emphasis on 
showing your home to its best potential requires virtual tours, professional photos, 3D floor plans and professional staging consultations are all things you should expect at no additional cost. You need the right buyers to get the best price and the best Realtors understand that people buy with their eyes and that you only get one chance to make a good first impression.
Fine Print
The National Association of Realtors (NAR) explains it best, saying:
"Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. . . . Also, there's a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language. You are dealing with potentially the most expensive transaction of your life, you need to be absolutely sure that you have an understanding and your team has an understanding of your interests and what is in the fine print. Realtors have lots of experience in this, and while not lawyers, they know where to look in the contract to see critical points that make the most impact to your sale."
Negotiations
The best Realtors are master negotiators. They possess the knowledge and experience to sucessfully negotiate key points that make the biggest difference to you. Every sale is different and in this market the needs of buyers and sellers are different. We understand the ways to negotiate that make selling easier for you. Consider the parties that you would need to negotiate with, if you do not hire an expert; the buyer, who wants the best deal possible, the buyer's agent, who will use their expertise to advocate for the buyer, the inspection company, and the appraiser, who assesses the property's value to protect the lender. Each of these negotiations require expertise that the novice real estate enthusiast or new agent might not possess, and could risk your interests.
Pricing
Pricing is arguably the most important part of using a licensed Realtor to sell your home. Licensed and reputable Realtors understand key elements to pricing a home. First, the demand of buyers in your exact area, what the trends in pricing are in your area, how your amenities affect the price of your home, and how your home compares to others on the market in your area. Pricing your home is very specific. Underpricing your home decreases buying power and leaves money on the table while overpricing your home leaves your home on the market longer, deters future buyers, and is a waste of everyone's time. Correct strategic pricing, leads to multiple offers and sales above list. It sells quickly and allows you to fetch the best terms.
If you are serious about selling and taking advantage of the very favorable conditions for sellers, please contact us. Our homes have been selling in a matter of hours, for excellent terms for sellers. My NC Homes agents have decades of experience, excellent references and are experts in Triangle Area selling. Contact us today.
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